This leap year, take a leap of faith!

Today, Monday 29 February is a leap year.   This means you have an extra day 24 hours to be enjoyed during 2016.   The reason we have an extra day every four years is because the actual time it takes the Earth to rotate the sun is 365 days and a quarter (365.24 days

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Brand direction

Thank you for revisiting the last instalment of my short series of branding posts, my university days and my first defence & security expo which led to our brand direction.   My inaugural exhibition offered enlightenment on my quest to unravel meaning and helped signpost our brand direction. This clarity is why we use so

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A brand promise

If you read yesterday’s post, I introduced you to a brand promise and left you with a little ‘association’ exercise. It just might have left you with some thoughts on how your favourite brands (other than us) behave.   When I joined Kirintec I inherited no brand guidelines, positioning statements, pillars – nothing that gave

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