Herefordshire Poppy Appeal Launch: Rethinking Remembrance

On Friday 27th October I attended the launch of Hereford Poppy Appeal, for the lead up to Remembrance Day.


The launch event was held at Hereford Skate Park in partnership with Hereford College of Arts, Hereford City Council.


A good atmosphere in the air

I was delighted to represent Kirintec and support our involvement with the Royal British Legion and the British Armed Forces. It was a beautiful sunny day. The event was attended was well attended – and by all ages of the community.


Joined by

  • Deputy Lieutenant
  • Rear Admiral Wilcock
  • Chairman of Herefordshire Council Brian Wilcox
  • Mayor of Hereford Sharon Michael
  • and other distinguished guests


The Hereford College of Arts illustration students had created a series of chalk drawings of poppies also included were bold slogans. Their designs were very eye-catching and poignant. Uniquely, skate ramps displayed artwork; offering skaters a fantastic view while encouraging stronger interactive engagement.


Students explained this was an interesting projected  to be involved in. Furthermore, it will provide them with renewed or fresh empathy for the veterans. The skateboarders were having fun during their half term holiday. Consequently, this was a great opportunity of bringing together all the generations.


Sarah Jones, Community Fundraiser for Herefordshire Poppy Appeal expressed that she wanted to involve the youth and local community with this years poppy launch. Hence, the campaign was around the subject of ‘Rethinking Remembrance’. Attendees can reflect on the contribution made by all generations of the Armed Forces, as will visitors to the Skate Park post event.


The importance of showing support

By wearing a poppy you support the Armed Forces community both past and present. Event organiser Sarah also added she thoroughly enjoyed seeing the artwork produced by the illustration students. Therefore, Rethinking Remembrance is a powerful slogan used at the event. Something that reflects well across the Poppy Appeal campaign this year.



If you would like to find out more about the work we do to support those in service, please review our solutions on this website. As well as start a conversation at any point with our team please email.


Finally, for more information about the Poppy Appeal 2017 please visit the British Legion Website.